Xingfei Wang
I am Xingfei Wang – your articulate orchestrator of visuals and concepts. From the Academy of Art university to the University of Washington, I've cultivated a tapestry of skills that marry the elegance of fine arts with the precision of graphic design. My canvas stretches from the interactivity of UI designs to the strategic narratives of social media branding. Each line I draw, each pattern I weave, tells a story. 
Read More


Selected Projects:

1. HANFU: THREADS OF TIME
A visual celebration that delves deep into the opulent tapestry of China's sartorial heritage, "Hanfu: Threads of Time" marries ancient elegance with modern design, resurrecting timeless traditions for contemporary appreciation.

2. NEW JEANS ALBUM COVER & ADVERTISINGA visual symphony crafted for the dynamic beat of New Jeans, blending youthful exuberance with cutting-edge design, setting the stage for a new wave in music aesthetics.

3. INVOLUTIONA stark, visual critique that delves deep into societal competition, "Involution" uses the language of exaggerated graphics to question the relentless race for success in a world spun by ambition.

4. ALLWELL A compassionate interface designed to simplify and enrich the lives of elders. ALLWELL fuses intuitive design with practicality, weaving a digital tapestry of support for seniors in the solitude of modernity.

HANFU: THREADS OF TIMEBooklet | Fan Collection  2024

Through the veil of time, this project showcases the splendid millennia of Chinese Hanfu. With meticulously planned booklets and artistic fans, it reinterprets the allure of traditional attire, bridging the essence of ancient and modern cultures. Through detailed illustrations and text, we seamlessly blend the history and aesthetics of Hanfu, reviving the classic beauty from a contemporary perspective. This project is not only a revival of traditional aesthetics but also a deep exploration and presentation of Hanfu culture..
View the full work

NEW JEANS ALBUM COVER & ADVERTISING Brand Identity | Art Direction | Social Media Campaign2023

Harmonizing the vibrant spirit of the New Jeans album, this campaign is a visual anthem to youthful vitality. It brings together eclectic designs that resonate with the modern pulse of music lovers. The identity captures the essence of the album, weaving each song's narrative into a tapestry of colors and shapes that beckon the audience to listen with their eyes.
View the full work

INVOLUTIONPoster | Video | Installation 2023

"Involution" is an exploration into the competitive vortex of contemporary society, presenting a design that is as evocative as it is unsettling. The identity employs exaggerated elements to spark dialogue, using design as a critical tool against complacency. The visual strategy incorporates morphing figures and shifting landscapes, symbolizing the relentless pursuit of success, thereby embodying the project's central theme through a design that mutates and evolves, much like the societal phenomenon it represents.
View the full work

ALLWELLUI/UX Development | Health Tech Branding 2023

The ALLWELL app is designed as an empathetic and intuitive solution for seniors' autonomy and well-being. Its identity exudes comfort and innovation, representing a synergy between human-centered design and technological simplicity. Through a typeface that suggests familiarity and an iconography that speaks of care, the brand identity is as reassuring as it is functional. The design system adapts to user interaction, reflecting ALLWELL's dedication to providing a seamless and adaptive user experience, tailor-made for its audience's diverse needs.

View the full work