Xingfei Wang
I am Xingfei Wang – your articulate orchestrator of visuals and concepts. From the Academy of Art university to the University of Washington, I've cultivated a tapestry of skills that marry the elegance of fine arts with the precision of graphic design. My canvas stretches from the interactivity of UI designs to the strategic narratives of social media branding. Each line I draw, each pattern I weave, tells a story. 
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Selected Projects:

1. HANFU: THREADS OF TIME
A visual celebration that delves deep into the opulent tapestry of China's sartorial heritage, "Hanfu: Threads of Time" marries ancient elegance with modern design, resurrecting timeless traditions for contemporary appreciation.

2. NEW JEANS ALBUM COVER & ADVERTISINGA visual symphony crafted for the dynamic beat of New Jeans, blending youthful exuberance with cutting-edge design, setting the stage for a new wave in music aesthetics.

3. INVOLUTIONA stark, visual critique that delves deep into societal competition, "Involution" uses the language of exaggerated graphics to question the relentless race for success in a world spun by ambition.

4. ALLWELL A compassionate interface designed to simplify and enrich the lives of elders. ALLWELL fuses intuitive design with practicality, weaving a digital tapestry of support for seniors in the solitude of modernity.

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INVOLUTION2023




Poster | Video | Installation 

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"Involution" emerges from the societal buzzword depicting a relentless internal competition that ironically leads to diminishing returns, despite increased efforts. This design project peels back the layers of this cultural pattern to reveal its implications in various industries.The cornerstone of this project is a poster design that employs hyperbole to critique the manic competition in the press-on nails industry—an art I practice with passion. By showcasing an unrealistically steep discount, the poster highlights the absurdity of undercutting in a saturated market, questioning the sustainability of such cut-throat business practices.

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VideoComplementing the poster is a video that visualizes the involution phenomenon through a narrative arc, where manicurists engage in a downward spiral of competitive bidding to win a client, offering a poignant commentary on the broader economic and societal effects of this trend.

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"Involution" is more than a design project; it is a mirror held up to the convoluted 
reality of modern competition, asking viewers to contemplate the cost of progress 
when progress itself becomes the trap.

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