Xingfei Wang
I am Xingfei Wang – your articulate orchestrator of visuals and concepts. From the Academy of Art university to the University of Washington, I've cultivated a tapestry of skills that marry the elegance of fine arts with the precision of graphic design. My canvas stretches from the interactivity of UI designs to the strategic narratives of social media branding. Each line I draw, each pattern I weave, tells a story.
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Selected Projects:
1. HANFU: THREADS OF TIME
A visual celebration that delves deep into the opulent tapestry of China's sartorial heritage, "Hanfu: Threads of Time" marries ancient elegance with modern design, resurrecting timeless traditions for contemporary appreciation.
2. NEW JEANS ALBUM COVER & ADVERTISINGA visual symphony crafted for the dynamic beat of New Jeans, blending youthful exuberance with cutting-edge design, setting the stage for a new wave in music aesthetics.
3. INVOLUTIONA stark, visual critique that delves deep into societal competition, "Involution" uses the language of exaggerated graphics to question the relentless race for success in a world spun by ambition.
4. ALLWELL
A compassionate interface designed to simplify and enrich the lives of elders. ALLWELL fuses intuitive design with practicality, weaving a digital tapestry of support for seniors in the solitude of modernity.
HANFU: THREADS OF TIMEBooklet | Fan Collection 2024
Through the veil of time, this project showcases the splendid millennia of Chinese Hanfu. With meticulously planned booklets and artistic fans, it reinterprets the allure of traditional attire, bridging the essence of ancient and modern cultures. Through detailed illustrations and text, we seamlessly blend the history and aesthetics of Hanfu, reviving the classic beauty from a contemporary perspective. This project is not only a revival of traditional aesthetics but also a deep exploration and presentation of Hanfu culture..
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NEW JEANS ALBUM COVER & ADVERTISING
Brand Identity | Art Direction | Social Media Campaign2023
Harmonizing the vibrant spirit of the New Jeans album, this campaign is a visual anthem to youthful vitality. It brings together eclectic designs that resonate with the modern pulse of music lovers. The identity captures the essence of the album, weaving each song's narrative into a tapestry of colors and shapes that beckon the audience to listen with their eyes.
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INVOLUTIONPoster | Video | Installation 2023
"Involution" is an exploration into the competitive vortex of contemporary society, presenting a design that is as evocative as it is unsettling. The identity employs exaggerated elements to spark dialogue, using design as a critical tool against complacency. The visual strategy incorporates morphing figures and shifting landscapes, symbolizing the relentless pursuit of success, thereby embodying the project's central theme through a design that mutates and evolves, much like the societal phenomenon it represents.
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ALLWELLUI/UX Development | Health Tech Branding 2023
The ALLWELL app is designed as an empathetic and intuitive solution for seniors' autonomy and well-being. Its identity exudes comfort and innovation, representing a synergy between human-centered design and technological simplicity. Through a typeface that suggests familiarity and an iconography that speaks of care, the brand identity is as reassuring as it is functional. The design system adapts to user interaction, reflecting ALLWELL's dedication to providing a seamless and adaptive user experience, tailor-made for its audience's diverse needs.
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Hello there, I'm Xingfei Wang : )
As a UI/UX and graphic designer with a passion for creating intuitive and visually engaging experiences, I am evolving my design journey to focus on the intersection of technology and human behavior. My background in fashion product development laid the foundation for my understanding of form, structure, and storytelling, while my career in graphic design honed my ability to craft meaningful narratives through visual communication.
Now, with a growing emphasis on UI/UX design, I strive to bridge functionality and aesthetics, ensuring designs not only look stunning but also feel effortless and empowering for users. My design philosophy revolves around crafting seamless, user-centered experiences that balance innovation and storytelling—whether through a sleek digital interface or a conceptual graphic project.
Beyond the screen, I find inspiration in hands-on creativity, from sewing and draping to capturing the world through photography. These hobbies enrich my design practice and remind me of the tactile beauty of craftsmanship.
Let's connect and create something unforgettable. Reach out to me at xingfeiwang727@gmail.com, and let's start weaving creativity into every narrative.Experience
UI Designer
Infinite Sound Studio
May 2023 – Present
Graphic Designer Assistant
Yu Guang Tong Chen (Shanghai) Advertising Co., Ltd.
January 2023 – March 2023
Part-time Nail Artist
Liz Nail Salon
June 2021 – January 2023
Graphic Design Internship
Beijing Hualian (SKP) Department Store
May 2020-November 2020
Design Internship
SENTiENT, Ahh Boo Company Limited.
May 2019-August 2019
Education
University of Washington
Master of Communication in Digital Media
Otis College of Art and Design
Master of Fine Arts, Graphic Design
Academy of Art University
Bachelor of Fine Arts, Fashion Product Development
Full resume upon request.
HANFU: THREADS OF TIME2024
Booklet | Fan Collection
Welcome to the world of Hanfu, a journey through the cultural epochs that transcends time. Our project showcases the elegance and evolution of traditional Chinese dress through beautifully crafted booklets and fans. From the unified dress codes of the Qin Dynasty to the intricate grandeur of the Ming and Qing periods, each piece of Hanfu carries deep cultural significance and historical value.
The detailed narratives and vivid illustrations in our booklet present the historical progression and artistic characteristics of Hanfu. From the strict ceremonial attire to the evolution of everyday wear, every detail reveals the aesthetic tastes and philosophical life of the ancients.
Our Hanfu project is more than just a retrospective; it's a vision for the future. Through the modern presentation of these classical arts, we hope to ignite a deeper interest and love for traditional Chinese culture in more people.
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NEW JEANS ALBUM COVER & ADVERTISING2023
Brand Identity | Art Direction | Social Media Campaign
Harmonizing the vibrant spirit of the New Jeans album, this campaign is a visual anthem to youthful vitality. It brings together eclectic designs that resonate with the modern pulse of music lovers. The identity captures the essence of the album, weaving each song's narrative into a tapestry of colors and shapes that beckon the audience to listen with their eyes.
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INVOLUTION2023
Poster | Video | Installation
"Involution" emerges from the societal buzzword depicting a relentless internal competition that ironically leads to diminishing returns, despite increased efforts. This design project peels back the layers of this cultural pattern to reveal its implications in various industries.The cornerstone of this project is a poster design that employs hyperbole to critique the manic competition in the press-on nails industry—an art I practice with passion. By showcasing an unrealistically steep discount, the poster highlights the absurdity of undercutting in a saturated market, questioning the sustainability of such cut-throat business practices.
VideoComplementing the poster is a video that visualizes the involution phenomenon through a narrative arc, where manicurists engage in a downward spiral of competitive bidding to win a client, offering a poignant commentary on the broader economic and societal effects of this trend.
"Involution" is more than a design project; it is a mirror held up to the convoluted
reality of modern competition, asking viewers to contemplate the cost of progress
when progress itself becomes the trap.
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ALLWELL
2023
UI/UX Development | Health Tech Branding
ALLWELL is specifically engineered to address the unique challenges faced by seniors, providing them with a robust digital platform that combines ease of use with comprehensive functionality. Our interface is crafted to accommodate the visual and motor skills of the elderly, featuring large buttons, high-contrast visuals, and simple navigation paths that mitigate the complexity often associated with modern technology.
The core features of ALLWELL include personalized health management tools that allow seniors to monitor their vital signs, manage medication schedules, and easily access telehealth services. Additionally, the platform fosters social engagement through streamlined communication channels that connect seniors with their family, friends, and community groups, helping to combat isolation.
Each function is designed to empower seniors to maintain their independence and continue living comfortably in their own homes, making ALLWELL an essential companion in the daily lives of our elder community.
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